martes, 31 de enero de 2012
THE PARTS VERSUS THE WHOLE
If we ask anybody about the content of the image shown above there would probably be no doubt: "It's a car.", they would say.
But this statement may not be so obvious if we don't show several parts of the car.
In fact, if we take out of the image the four wheels, the seats, the doors and the bodywork, hardly anyone would be able to recognize what the picture is really showing.
On the other hand, car advertisements would never choose this image of a car to try to sell us their model. Although the image above is trully what we get when we buy a car, they'd rather show us a partial astonishing view of the vehicle with a misterious background.
Commercial aspects appart, there may be small conclusions to make:
Sometimes we cannot manage de whole and we can only understand the parts......
Sometimes the whole is not attractive since it leaves no space to imagination.....
Some parts include meanings that refer to the whole.....
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